B rand Activation is a marketing discipline, and is a relatively new term in the industry. In simple terms, this is the process of making your brand known to people, increasing awareness and engagement through some kind of brand experience. It’s about bringing brands to life via experiences and forming long-term emotional connections. Build your brand activation and manage with Kencana Indonesia Kreasi.
“Make your marketing so useful people would pay you for it.”
Let’s take a look at some of those methods:
- Sampling campaigns
- Experiential marketing
- In-store brand activation
Of course the end goal in everything marketers do is to increase revenue, but more directly a brand activation campaign is about raising awareness and opening a two-way dialogue with potential customers about your brand.
It is all about creating an emotional connection between audience and your brand so that it sticks in their mind and they are more likely to engage with it and become long-term customers.